In addition to price sensitivity, this real estate market is a beauty contest

To effectively market a home, it's proper pricing is absolutely essential.  The days of "We can always come down later" are over.  Buyers want a good value and an aesthetically pleasing home.  To achieve the envied position of being "the prettiest girl at the dance", savvy home sellers are enlisting the assistance of professional home stagers.

Unlike an interior decorator, whose expertise is designed to enhance the beauty of our experience while living in a home, a professional home stager is different.  The staging expert has one goal: change the house from the way a family lives in it to a place that demonstrates maximum marketability.  This market is a beauty contest and to get an offer, you must win the contest.

As a prospective buyer walks through a home, he or she is looking for reasons not to buy the home.  Any visible imperfection becomes "horriblized" in their mind's eye.  As such, the training afforded by the professional staging service directs the eye to characteristics which augment the home's core benefits.

For example, a home with a luxurious master bathroom may be staged to include decorative towels and fragrant soaps, arranged in a way normally reserved fro spas in five star hotels.

Overall, effective staging takes a home from "ho hum" to "wow". The result of proper staging is maximum selling price and reduced marketing time.

To get in contact with those with expertise in staging, any good Realtor will have a relationship of this type which they'd share with their seller clients.